KENZO x ASICS x Nigo: A Fusion of Color, Heritage, and Technical Expertise

Highlights

• Innovative Collaboration: KENZO and ASICS, under Nigo's direction, have blended high fashion with athletic functionality.
• Heritage and Modernity: The collection reimagines the ASICS GEL-KAYANO 20, merging KENZO's vibrant aesthetics with ASICS' technical excellence.
• Cultural Fusion: This collaboration represents Japanese precision and Parisian boldness.
• Fashion and Functionality: These limited-edition sneakers cater to urban millennials' style-conscious yet practical needs.

KENZO is unveiling its first sneakers collaboration with Japanese brand ASICS, designed by Artistic Director Nigo. Three genderless KENZO x ASICS styles combine the colorful heritage of KENZO and the technical expertise of ASICS.

In a landmark collaboration that bridges the gap between high fashion and athletic functionality, KENZO has partnered with Japanese sportswear giant ASICS under the creative guidance of Artistic Director Nigo. This fusion has resulted in a unique sneaker collection that pays homage to the iconic ASICS GEL-KAYANO 20, a design celebrated for its comfort and stability. The collaboration is a tribute to a classic and a bold statement in the ever-evolving sneaker market.

The Legacy of the ASICS GEL-KAYANO 20

The ASICS GEL-KAYANO, named after its designer Toshikazu Kayano, has been a benchmark in the sneaker world since its debut in 1993. The GEL-KAYANO 20, initially launched in 2013, stands out for its cushioned design, providing unparalleled comfort and stability. This sneaker is a testament to ASICS' commitment to quality and performance.

KENZO's Artistic Vision Meets ASICS' Technical Mastery

Under Nigo's artistic direction, this collaboration reinterprets the GEL-KAYANO 20, infusing it with KENZO's vibrant aesthetic. The collection boasts three genderless styles that blend KENZO's colorful heritage with ASICS' technical prowess. This alliance signifies KENZO's growing legitimacy and innovative presence in the sneaker market.

Design and Aesthetic: A Bold Statement

Each pair in the KENZO x ASICS collection is a piece of art. The sneakers feature bold color palettes, intricate designs, and the unmistakable touch of KENZO's fashion-forward sensibility. The collection respects the original GEL-KAYANO 20's silhouette while introducing modern elements that appeal to fashion enthusiasts and sneakerheads.

The Cultural Significance

This collaboration is more than a fashion statement; it's a cultural moment. It bridges diverse worlds – the meticulousness of Japanese design, the boldness of Parisian fashion, and the functionality of athletic footwear. The KENZO x ASICS sneakers resonate with urban affluent millennials, who value both style and substance.